Website J.ING

We are seeking a copywriter who possess:

· Excellent communication skills
· A natural penchant for story-telling, wordplay and translating ideas into words that are easily digestible to readers
· Problem-solving skills
· An adaptable nature that thrives in various environments
· A creative mind
· Proofreading prowess
· Excellent research skills
· An education or professional experience in Fashion
· The ability to quickly understand J.ING as a brand, including the company’s fashion identity, style, voice and audience
· A drive and passion
· Basic knowledge of SEO, Google Analytics, Shopify – or are open to familiarizing themselves if not
· Interest in Fashion or E-Commerce business
· Extensive knowledge/experience of blogging tools or apps, including layout design and some graphic design knowledge

Job Duties and What You Should Expect:

· Routine SEO audits and report analyses
· Perform SEO on published content and site pages
· Mentorship under content producers and social media marketing officer on writing with SEO in mind
· Ensure that site is being crawled by Google on a regular basis
· Create effective ranking strategies
· Research the latest SEO practices
· Ensure keywords are properly implemented (in the title, first paragraph, etc.)
· Ensure mobile optimization
· Create citations to strengthen our presence and authority on Google
· Drive traffic from numerous sources around the web
· Make content authoritative, yet easy to read as well
· Setup Google Analytics to study traffic and analytics
· Build natural backlinks
· Analyze competitors
· Develop strong calls to action
· Perform A/B testing
· Become familiar with traffic monitoring webtools and sites, such as Webmaster Tools and Google Analytics
· Write all product description, product naming, banner themes, ad and/or marketing copy across multiple channels while tracking their performance, and other branding content;
· Write PR materials complete with a clipping report;
· Research, write and design the layout for the J.ING blog section;
· Follow up with all fashion trends and create scheduled updates on fashion news via blog posts

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